The history and development of clothing labels in the fashion industry
14:25 - 10/05/2024
The history and development of clothing labels in the fashion industry began in the 19th century when people started attaching labels to garments to identify their origin and quality. Initially, clothing labels were simple fabric strips printed with the brand name and logo. However, in the 20th century, with the advancement of printing technology and design, clothing labels became more complex, incorporating imagery, colors, and various fonts.
When buying clothes, manufacturers typically attach various items on the garments.
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Clothing labels have evolved to become not only symbols of brands but also integral parts of the shopping experience and product perception. Today, clothing labels serve not only as a means of brand identification but also as a storytelling tool for products, creating unique value and engaging with customers. Additionally, clothing labels play a crucial role in creating differentiation and competitiveness in the modern fashion market.
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